Customising your workwear with the company logo or any other designs is a great marketing and advertising strategy which, as a plus, is quite cost-effective. Garment printing is one way to achieve this customisation.
There are several printing techniques to choose from for your workwear custom printing. The two main techniques are screen printing and direct-to-garment (DTG), and here is what you should consider when deciding which one is right for you.
1. Garment Suitability
From what fabric is your workwear made? This is an essential factor since some materials are more suited for one printing technique than the other.
Cotton and cotton blends are perfect for both screen printing and DTG. On the other hand, DTG may not work as well for synthetic fibre such as 100% polyester, forcing you to look at alternative techniques.
2. Complexity of Design
For simple designs on your workwear, screen printing is the way to go. If, on the other hand, you are working with complex, and more elaborate designs, screen printing won't make the cut, and you can achieve the best results when you go for DTG.
3. Your Colours
DTG gives a wide-ranging colour palette, whereas screen printing limits the number of colours that you can use. For colour vibrancy, screen printing certainly takes the day, as the colours on your DTG-printed workwear will not be as striking. The vibrancy you can expect with screen printing is owing to the fact that the colours saturate so well into the fabric.
4. Size of Batch
Set up and preparation work for screen printing is quite involving and includes screen making and mixing the ink. With so much involved, this is only a cost-effective option if you are working with a large batch. Most printing companies will have a minimum number of order items for screen printing. Suffice it to say, for a smaller batch of workwear; you may want to go with DTG as it's more cost-effective.
Talk to an Expert
As outlined, there are several things that you will need to consider when choosing a printing technique for your workwear brand customisation. If you are still unsure, then it is best to speak to an expert in this area, which may very well be someone from the printing company. It would surprise you to find that other printing techniques and options such as embroidering your workwear are an even better fit for your needs and budget.
For more tips on customising workwear, reach out to a clothing store near you.